CTEXT is a SMS based alert system, content management system and mobile marketing campaign management, designed and developed by ATME GROUP, LLC.

CTEXT gives advertisers, businesses and carriers the ability to build interactive SMS campaigns around their products and services. Moreover CTEXT alerts wireless users in case of emergencies in schools, colleges, hurricanes, earthquakes and more.

Using traditional media such as the news paper, magazine ads, radio ads and TV ads the campaign is made active by the insertion of “Text XXXX to XXXX for more info” or the like. The subscriber automatically gets the info requested back via SMS to the handset.

Mobile marketing has experienced enormous growth over the past year because technology innovations have allowed marketers and advertisers in North America to conduct campaigns across carriers. The industry also smartly created the means for brands to monetize the mobile channel and to make it fun for consumers, while enabling those brands to create and solidify their position with consumers — and to make money. It’s win-win for all.

CTEXT allows a brand or content provider to target subscribers who have opted in, with anytime, anywhere marketing. A consumer’s mobile device is always on and always connected. That means always available. Brands can now access consumers when they’re at home, at work, in the car, traveling, and so on. These consumers are in complete control of their mobile experience. When they choose to be engaged, they’re more likely to want to buy. When integrated into a cross-media marketing communications campaign, CTEXT mobile marketing provides consumers with a flexible new medium to target.

Types of CTEXT mobile marketing follow:

• SMS (short message service): This is often referred to as “text” or “text messaging.” It’s the ability to send text-based messages person to person (P2P); from person to application, such as a voting application (P2A); or application to person, as with an acknowledgement or information (A2P).
• PSMS (premium SMS): Premium means the service user will be charged an incremental fee instead of the basic text charge. The transaction usually involves participation in a program, purchase of a ring tone or wallpaper, or something similar.
• WAP (wireless application protocol): WAP is simply the wireless Web. When you access an Internet session on your mobile device, you access via a WAP session.
• MMS (multimedia messaging service): Ever taken pictures with your phone and sent them to friends or emailed them? That’s MMS.
• Mobile video: It’s exactly what it sounds like: watching TV, music videos, commercials, and so on from your mobile device.
• Mobile advertising: Like Internet or TV advertising initiatives, this is the ability to offer a call to action or brand banner within the mobile application, whether it’s mobile Web (WAP), text messaging (SMS), pictures (MMS), or video.

Services

CTEXT offers easy to use SMS Mobile Marketing Services designed for different industries. All CTEXT services use dedicated or shared shortcodes. Shortcodes are 5 or 6 digits long and are special telephone numbers which can also be used to address SMS and MMS messages from mobile phones. Short codes are the perfect tool for interactive web campaigns. Following is a list of offered services:

Emergency Alerts

CTEXT offers free local emergency notifications to all wireless users. This service is valuable in case of troubles in school, kidnappings, natural disasters such as hurricanes and earthquakes, etc.

Forwarding Services

This service is easiest way to forward a SMS to an email address or post a message on social website. Basically it forwards and reformats a SMS message. This service is offered to government, companies and private users.

Mobile Marketing Campaigns

With CTEXT Mobile Marketing campaigns, you are able to create and run your own customized campaign. All you have to do is sign up, choose a unique Keyword or Shortcode for your business or campaign. Examples on these campaigns are:

• SMS Auto Responder
• Voting: Run a live interactive vote. Let people choose from choices, and you can view the statistics in real time.
• Polls
• Subscription, OPT-IN and OPT-OUT
• Contests, TXT2WIN: Choose a random winner.

Mobile Marketing Example

Let’s say the Pub ABC in Hamilton has different events, shows, prices and more every week. You see an ad about this bar on the Wednesday newspaper. The ad says “text JOIN to 12345” for more information and events.

Example (1)

Let’s say you are interested and you text JOIN. Once CTEXT receives your OPTIN message it puts your number in the optin list for ABC campaign. You receive a confirmation message along with a functional menu of choices.  For example “You have been added to our VIP list, choose one of the following:  (A) for information about special events, ( B)  for …. Etc, STOP for stop receiving promos”. This way user has full control on the campaign. The Bar ABC sends out once a week about the upcoming events. If they send out promos too often endusers would be annoyed and immediately optout. So the enduser is still in full control.

Example (2)

Let’s say it is Friday night. The Bar ABC sends out a promo containing a promo code to all optin endusers, let’s say two free drinks, tonight. Doing this ABC bar has advantage over all other competitive bars in the area. This is a realtime promo to interested/optin users. They come to the ABC bar with their fiends if they are in the area and of course this brings more business for the bar. This example illustrates how the bar gets a word out by giving a free drink to you and your friend, nothing more.

Software Developer API

Our API modules are simple and reliable, and can easily be catered to your preferences. APIs can significantly boost the abilities of your campaign.

Bulk SMS

Bulk SMS allows single and multiple users to send and receive SMS messages. With our easy to use Bulk SMS API, you can begin sending your message to potential customers right away.

Custom Software Development

One size doesn’t always fit all, so we are here to work with you and develop what your company needs to execute an effective campaign. If you would like more information or would like to know how we can provide a quote, contact us here.

Technical Requirements

See following for a complete network diagram for CTEXT network setup. CTEXT will communicate with wireless carriers through a dedicated site-to-site VPN tunnel. VPN tunnels will be configured partially in carriers firewall and partially ATMEGROUP Cisco ASA. For detailed site-to-site VPN tunnel setup please contact ATMEGROUP network administration.

If you would like more information or would like to know how we can provide a quote, contact us here