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	<title>Wireless Ventures Ltd - Bermuda Technology Consulting Services &#187; FIFA World Cup</title>
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		<title>The World Cup Goes High-Tech</title>
		<link>http://www.wirelessventuresltd.com/the-world-cup-goes-high-tech</link>
		<comments>http://www.wirelessventuresltd.com/the-world-cup-goes-high-tech#comments</comments>
		<pubDate>Sun, 28 Feb 2010 19:18:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Tech News]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[Association football]]></category>
		<category><![CDATA[Audi A5]]></category>
		<category><![CDATA[FIFA World Cup]]></category>
		<category><![CDATA[Soccer]]></category>
		<category><![CDATA[South Africa]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[World Cup]]></category>

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		<description><![CDATA[via Gizmodo by Jack Loftus on 2/28/10 From the ball to special uniforms that make you jump higher, this year&#8217;s World Cupcould very well be the most techie soccer tournament the world&#8217;s ever seen. The ball, for example (called the Jabulani, fyi), isn&#8217;t stitched together—it&#8217;s thermally bonded. It&#8217;s also the roundest ball ever created for a World Cup. [...]]]></description>
			<content:encoded><![CDATA[<p>via <a href="http://gizmodo.com/">Gizmodo</a> by Jack Loftus on 2/28/10</p>
<p>From the ball to special uniforms that make you jump higher, this year&#8217;s <a title="Click here to read more posts tagged #worldcup" href="http://gizmodo.com/tag/worldcup/">World Cup</a>could very well be the most <a href="http://www.crunchgear.com/2010/02/27/the-many-hi-tech-wonders-of-adidas-at-this-years-world-cup/">techie soccer tournament</a> the world&#8217;s ever seen.</p>
<p>The ball, for example (called the Jabulani, fyi), isn&#8217;t stitched together—it&#8217;s thermally bonded. It&#8217;s also the roundest ball ever created for a World Cup. Last I checked it was about $140 and available to the public, so get Googlin&#8217; if you want to kick around a near perfect, leak proof sphere.</p>
<p><a rel="lytebox" href="http://cache.gawkerassets.com/assets/images/4/2010/02/jab.jpg"><img src="http://cache.gawkerassets.com/assets/images/4/2010/02/500x_jab.jpg" alt="" width="500" /></a>Those uniforms I mentioned? Somehow, thanks to specially designed Adidas &#8220;TechFit&#8221; crisscrosses in the back, they allegedly help a player increase vertical leap, speed, endurance and power by anywhere from 0.8 to 4 percentage points throughout a match. Sounds like <a title="Click here to read more posts tagged #snakeoil" href="http://gizmodo.com/tag/snakeoil/">snake oil</a> to me, but that could just be jealousy talking since I didn&#8217;t have access to the tech during my team&#8217;s 11-3 drubbing yesterday afternoon. You can see the shirt on number 8 in this video:</p>
<p><img src="http://cache.gawkerassets.com/assets/images/4/2010/02/340x_qlipkjvd150.jpg" alt="" width="340" /></p>
<p>Even the shoes got an overhaul for South Africa this year. Looking more like carbon fiber inserts on my friend&#8217;s Audi A5 than soccer boots, they&#8217;re light, streamlined and contain something called a Powerspine.</p>
<p><a rel="lytebox" href="http://cache.gawkerassets.com/assets/images/4/2010/02/pred.jpg"><img src="http://cache.gawkerassets.com/assets/images/4/2010/02/500x_pred.jpg" alt="" width="500" /></a>Again, there&#8217;s more Adidas witchcraft at play here, but they promise the spine reduces the chance of an ACL injury. Nothing wrong with that. [<a href="http://www.crunchgear.com/2010/02/27/the-many-hi-tech-wonders-of-adidas-at-this-years-world-cup/">CrunchGear</a>]</p>
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