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	<title>Wireless Ventures Ltd - Bermuda Technology Consulting Services &#187; Latin dance</title>
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		<title>iStore uses Latin fever to boost sales</title>
		<link>http://www.wirelessventuresltd.com/istore-uses-latin-fever-to-boost-sales</link>
		<comments>http://www.wirelessventuresltd.com/istore-uses-latin-fever-to-boost-sales#comments</comments>
		<pubDate>Wed, 27 May 2009 17:26:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Computers and Internet]]></category>
		<category><![CDATA[Tech News]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Bermuda]]></category>
		<category><![CDATA[BermudaSalsa.com]]></category>
		<category><![CDATA[Disc jockey]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Latin dance]]></category>
		<category><![CDATA[Richard Todd]]></category>
		<category><![CDATA[Social network service]]></category>

		<guid isPermaLink="false">http://www.wirelessventuresltd.com/blog/?p=432</guid>
		<description><![CDATA[The island&#8217;s biggest Latin dance group has joined forces with iStore to ­promote the Mambo and Mac to locals and tourists. iStore will supply two Mac kiosks for public use at the opening night of BermudaSalsa.com&#8217;s Latin Entertainment Sizzling Summer Series. People attending the event &#8211; at Bonefish in Dockyard on June 1 &#8211; can [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.istorebermuda.com"><img class="alignnone size-full wp-image-433" title="istore" src="http://www.wirelessventuresltd.com/blog/wp-content/uploads/2009/05/istore.png" alt="istore" width="468" height="488" /></a></p>
<p><span style="font-family: ARIAL,SANS SERIF; color: #303030; font-size: x-small;">The island&#8217;s biggest <a class="zem_slink" title="Latin dance" rel="wikipedia" href="http://en.wikipedia.org/wiki/Latin_dance">Latin dance</a> group has joined forces with iStore to ­promote the Mambo and Mac to locals and tourists.</span></p>
<p>iStore will supply two Mac kiosks for public use at the opening night of BermudaSalsa.com&#8217;s Latin Entertainment Sizzling Summer Series.</p>
<p>People attending the event &#8211; at Bonefish in Dockyard on June 1 &#8211; can take pictures of themselves using the built-in cameras then upload them from the iStore weblink to ­BermudaSalsa.com or to <a class="zem_slink" title="Social network service" rel="wikipedia" href="http://en.wikipedia.org/wiki/Social_network_service">social networking sites</a> such as <a class="zem_slink" title="Facebook" rel="homepage" href="http://facebook.com">Facebook</a>.</p>
<p>The Summer Series is ­organized by <a class="zem_slink" title="Bermuda" rel="geolocation" href="http://maps.google.com/maps?ll=32.3,-64.7833333333&amp;spn=10.0,10.0&amp;q=32.3,-64.7833333333%20%28Bermuda%29&amp;t=h">Bermuda</a><a href="http://www.bermudasalsa.com">Salsa.com</a>&#8216;s production company, SalsaMania.</p>
<p>Exciting</p>
<p>All of their <a class="zem_slink" title="Disc jockey" rel="wikipedia" href="http://en.wikipedia.org/wiki/Disc_jockey">DJs</a> use Macs and MacBook Pro to deliver music on the Latin Flavors Radio Show every Saturday from 7pm until 9pm on Magic 102.7.</p>
<p>Macs are also used at all SalsaMania&#8217;s Latin ­entertainment events, such as Bonefish Mondays and Thursdays, Grotto Bay Beach Mondays, Elbow Beach Veranda Bar Fridays and Rumbar Saturdays.</p>
<p>The exciting Summer ­Series is the product of an advanced <a class="zem_slink" title="Strategic partnership" rel="wikipedia" href="http://en.wikipedia.org/wiki/Strategic_partnership">strategic partnership</a> between the Bermuda Salsa.com group and the Bermuda <span class="zem_slink">Department of Tourism</span>, which supports the development of the ­Latin experience for the benefit of tourists.</p>
<p>Travis Gilbert, ­BermudaSalsa.com group <a class="zem_slink" title="General manager" rel="wikipedia" href="http://en.wikipedia.org/wiki/General_manager">general manager</a>, said: &#8220;The BermudaSalsa.com group is pleased to ­welcome iStore into our family of strategic partners as the chief strategic ­partner of BermudaSalsa. com, our flagship website.</p>
<p>Synergy</p>
<p>&#8220;The management team of the iStore will be ­working very closely with our dynamic team to ­educate the public about the quality of the products and services on offer at the iStore.&#8221;</p>
<p>Richard Todd, iStore Bermuda president, added: &#8220;There&#8217;s a great synergy between our businesses with the music and media.</p>
<p>&#8220;We have taken the interactive approach to sales ­because customers want to ­experience a Mac or any of the <a class="zem_slink" title="Apple" rel="homepage" href="http://www.apple.com">Apple</a> products before they make an investment, and we&#8217;ve developed a great strategy with Bermuda­Salsa.com group to make this experiential approach come to life.&#8221;</p>
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