Digicel launches Mobile TV in Jamaica

Digicel launches Mobile TV in Jamaica

Sunday, January 28, 2007

the fastest-growing mobile telecommunications company in the Caribbean
and new entrant to the Central American market, on Thursday launched
its Digicel Mobile TV service in Jamaica.

The Digicel Mobile TV service is
powered by Vimio Plc and is now available to Digicel’s post-paid and
pre-paid customers in Jamaica. The highly anticipated service was
unveiled with a live demonstration at the popular Digicel-sponsored Air
Jamaica Jazz and Blues Festival.

Digicel, through its GSM/GPRS
network, is the first mobile operator in the country to offer all live,
all local TV programming. The Caribbean company has plans in place to
expand its mobile TV offering across its network of 22 markets later
this year in addition to including ‘made for mobile’ channels, which
will feature regularly updated blocks of programming and live TV

Digicel Jamaica’s customers can
enjoy around-the-clock live local programming, including well-loved
soap operas, news bulletins, music videos and sports programmes, thanks
to Digicel’s partnership with one of Jamaica’s national stations, CVM
TV and music channel, Hype TV.

Accessible on a wide range of top
brand Nokia and Sony Ericsson GPRS-enabled handsets, with additional
handsets to be announced shortly, customers can easily access the
service by simply selecting the Mobile TV link within the mobile
content service Digicel Live on their handset.

"In order to provide our customers
with an excellent and valued TV experience, it was important that we
provide local TV content. Mobile television is a great example of the
exciting innovative services we’re able to offer with our world-class
GSM/GPRS network," said Ralf Ohlhausen, group products director at

Digicel customers can also roam
with the service in more than 50 countries, allowing them to stay
up-to-date with their local TV programmes when travelling.

Ronnie Sutherland, Director of
Sponsorship at CVM TV says, "Digicel is one of the most innovative and
admired brands in Jamaica so we are thrilled to extend our relationship
with them. As a national TV station, we always strive to be the ones to
get information out there first and the fastest. To that end, the idea
of live broadcasting to the mobile handsets through Digicel Mobile TV
is a fantastic proposition, delivering local news, sport updates and
entertainment wherever and whenever people want it."

Johann Dawes, managing director of
HYPE TV, adds, "By offering this service, Digicel is once again playing
an important role in supporting the promotion of Caribbean talent and
Vimio Plc, Digicel’s Mobile TV partner, is an
international leading provider of media distribution solutions and
content to mobile network operators.

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