from by Bernews
 Hurricane Earth

Today [May 28] marks the beginning of Hurricane Awareness Week, and the Bermuda Weather Service [BWS] said members of the public and organizations are “encouraged to make preparations by dusting off their hurricane plans.”

The BWS, operated by BAS-Serco on behalf of the Department of Airport Operations, will be briefing Government stakeholders and “urging the public to hope & pray for the best, but to prepare for the worst.”

A statement from the BWS said, “In reviewing their state of readiness, the public should be particularly cognizant of the fact that 25 years ago this September, Bermuda was caught out by Category 1 Hurricane Emily, whose poorly forecast timing and strength allowed for only minimal levels of warning of an unprepared population.

“The low intensity classification of Emily did not reveal the tornadoes embedded within that circulation, which caused a high degree of damage.

“Some comfort could be derived from the fact that hurricane detection, monitoring and forecasting has improved substantially in the last 25 years, especially in the realm of track prediction.

“However, we are still faced with significant challenges in predicting the landfall regions of hurricanes on seasonal timescales, and Bermuda remains a small target in the shooting gallery of the Atlantic.

“Recent predictions for the 2012 hurricane season indicate a near-normal level of activity, when compared with that of the long term averages. However, this has no relevance when it comes to impacts to the small area which is Bermuda’s vulnerable coastline.

“Indeed, only last year, we saw Hurricane Ophelia a pass to the east of Bermuda with Category 4 intensity winds approximately 100 miles offshore. Although no damaging impacts were felt in Bermuda from Ophelia, this scenario demonstrates that small shifts in direction or speed of a hurricane can have a large impact on local conditions.

“The best efforts in meteorology are for nought when a population is complacent or unprepared. This Hurricane Season, the job of the Bermuda Weather Service is to try to prevent such surprises; it is your job to decide what action you should take in advance of, during, and after a storm.

“Everyone should reflect on the lessons learned from our past, so that even if a short-fused hurricane approaches us with little warning, we are prepared.

“It is important to note that two storms [Tropical Storms Alberto and Beryl] have formed already this year, before the hurricane season has already begun, both threatening the southeast coasts of the United States. It is never too early to ensure the appropriate level of readiness.

“For updates on the current conditions, forecasts, warnings and tropical advisories, please visit, listen to 977, 9771, 9772 or 9773, view the Bermuda Weather Channel on WOW or CableVision or listen to Marine VHF Channel 2.”

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PBS signs on to Mary-Celestia Civil War Wine Film!


Cograts to J-P and the LookBermuda Team! Great news from PBS!

Public Broadcasting Service

Public Broadcasting Service (Photo credit: Wikipedia)

SCETV the PBS station in South Carolina is offering to partner with LookBermuda to co-produce our Mary-Celestia Civil War Shipwreck Wine film for National Broadcast!

This is absolutely the best case scenario for distribution, as this will ensure that it is broadcast by all PBS stations nationwide as a special in primetime and will include a coordinated marketing and PR campaign to support it.
Their audience is virtually the exact demographic that Bermuda is trying to attract and the topic fits perfectly with everything that we are trying promote about the island, a perfect combination.
As part of this process they are bringing on one of their top screen writers from the "American Experience" series to ensure that it has a wide appeal throughout the US.
There is still much work to be done  including getting the local side of the funding in place, but now we are able to say for sure where it will be broadcast which is usually the hardest part.
The fact that they are signing on this early and are wanting to be actively involved is a huge vote of confidence!
There will be official announcements shortly but I wanted to give you advance notice.
Thank you for your support!
The PBS teaser can be seen here: and is embedded below.

About LookBermuda and LookTV

LookBermuda is full service multimedia company.

We leverage all of the latest technologies to create High Definition video, Digital Photographs, Interactive Maps, Motion Timelapses, Gigapixel Photographs, Virtual Tours and Panoramas.

We specialize in creating Environmental, Educational and Tourism focused content and media assets.

We have recently formed the "LookBermuda Educational Media Foundation" to support the creation, archiving and distribution of curriculum enhancing media. More details can be found under the Education tab on the LookBermuda site.

LookTV is broadcast in Bermuda, 24 hours a day, on CableVision channel 001.

It has 90% market penetration reaching all homes, hotels and guest rooms with cable (CableVision) access.

Additionally it has exclusivity in resorts including the Fairmont Southampton and the Fairmont Hamilton Princess, where it is the only local Visitor or Business information channel permitted. This gives it double the market penetration of any other visitor or business channel.

All of it's programming is produced by LookBermuda covering a wide range of topics including environmental, cultural and historical short films along with reviews and tours of activities, restaurants and attractions.

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